Think again; engaging your followers takes many forms.
SOURCE NOTE:DAVID MULLEN, an account supervisor at Mullen, where he focuses on developing and executing integrated marketing communications for clients
I was recently asked for ideas on how brands can participate in social media without new product announcements or company news to tout. It’s a good question that keeps some brands away from social media. But it shouldn’t. Social media is more than a way to distribute news releases. Here are three ideas to jump-start your tweets.
Loosely related content. Tweet about the big picture/end benefit of your brand or product.
Is it: Relief? Joy? Knowledge? Confidence? Health? Bringing people together? Once you’ve identified your end benefit, share anything that delivers that to your audience, even if it’s momentarily.
For example, Sun Trust Bank provides tools and tips to make solid, confident financial decisions.
The company is starting Facebook and Twitter discussions around everyday ways to Live Solid.
If I worked with a baby products brand, I’d spend a little time every day scouring YouTube and other places to find short baby videos and stories that remind parents why they love being parents.
Industry news. Don’t just share your news. Share news that is related to your industry and that your customers might find interesting. It’s away to keep them informed without making it all about your company. For example, if you’re in a regulated industry, share updates on proposed, pending and new regulations. If something is proposed that would have a negative impact on the ability of you and your competitors to run profitable businesses, share your concerns with your social media connections. If appropriate, try to inspire and mobilize them to share their thoughts with regulators.
Your personal side. People want to do business with people. Actually, they want to do business with people they like. Empower your social media community managers to be human and share tid bits about their daily lives. Ask questions and implement the answers from people who take the time to respond.This helps humanize your brand and create personal connections with current and potential customers.
"Social media can be an enabler and an accelerator of existing core capabilities, values, attributes and plans. It can even be a catalyst for change" Denise Zimmerman