Here are some tips on what business owners should do to impress potential investors in their new idea....the first heading "valuing your idea" is a common theme in the TV show The Dragons Den
Valuing your idea. Don’t assume a business angel will be as interested in your idea as you are. Small business owners are notorious for catching ‘cabin fever’ and valuing their business idea at ridiculous multiples of its real value on the outside world.
Identify your skills. Successful entrepreneurs know their strengths... but they also recognize their weaknesses. When pitching for investment be clear on what skills you bring and what the strengths of your team are...be clear also on the outside expertise you require to make your plans succeed.
Make a good impression. Not all investors will be as taken with the “new media” look so many would-be entrepreneurs go for....a clean, simple, professional look is always worth adopting when meeting business angels....so dress for success.
Presentation. Make sure you commit any background information, plans and forecasts to paper. Have a copywriter go through your plans if necessary and don’t be frugal when spending money on a presentation.
Exciting the angels. The vast majority of angel investors are not looking for a ‘safe investment’, they are looking for a business idea which will be exciting to get involved in as well as success.