•Activity Based – Customer Service is a series of activities designed to enhance the level of customer satisfaction and the feeling that a product or service has met or exceeded their expectations
•Action Based – Customer service is defined as any action you take to ensure that a customer is pleased with the transaction or service, and with the outcome on a long term basis.
•Friendliness: The most basic of all customers needs.
•Understanding: Customers need to feel that you understand and appreciate their requirements.
•Control: Customers need to feel they have an impact on the way things turn out.
•Options: Customers need to feel they have options available.
•Information: Customers need to be educated and informed about products and services.
Follow these basic principles and keep your customers coming back.